Get ready for some inspiring news. We’re seeing a major shake-up in the world of product packaging. Mars Bars, vodka bottles, you name it – companies are stepping up their game. Let’s dive into some of these innovators.
Mars Making Green Moves
The first stop, is the UK, where Mars is trading plastic wrappers for recyclable paper ones. How awesome is that? They’re piloting this in Tesco grocery stores. And the feedback? It’s set to help them craft even more earth-loving packaging ideas. So, next time you reach for a Mars bar, you might be contributing to a healthier planet!
Adam Grant, the top dog at Mars Wrigley UK, calls this pilot a “giant leap.” They’re testing whether paper packaging can become a daily norm, and spoiler alert – it’s looking pretty promising. In fact, Mars is already rolling with paper packaging for Mars bars, Milky Way, and Snickers in Australia.
Absolut’s Absolutely Lightening the Load
Next up, Absolut Vodka, swapping heavy glass for a single-mold paper bottle. They’re testing these in Manchester-area Tesco stores. The kicker? These bottles are 57% paper. They’re lighter, easier to tote around, and fully recyclable. Talk about a win-win!
Don’t worry, though; your favorite glass bottle isn’t going extinct. Absolut’s just gathering insights to create a bio-based bottle that’s kind to Mother Earth. And, they’ve set an ambitious target – a carbon-neutral product by 2030.
Sprite’s Sizzling Summer Makeover
Last, but definitely not least, let’s toast to Sprite. They’re commemorating the 50th anniversary of hip-hop with a summer revamp. Releasing a limited-time flavor – Lymonade Legacy, in a snazzy pink can, they’re also giving their original Sprite cans a facelift.
And here’s the best part. Each can comes equipped with a QR code. Scan it and voila! You’ve got access to exclusive content, prize giveaways, and ultra-cool merchandise.
Mars, Absolut, and Sprite are making waves, showing us that eco-friendliness is not just trendy and innovative but also enjoyable. It’s not just about reinventing products; it’s about forging a better future. Let’s raise a toast to this brighter, greener tomorrow!